Content Creation

My journey in content creation has been a blend of creativity, strategic thinking, and a deep understanding of various platforms. I have created diverse forms of content, including video series, email marketing, and newsletter campaigns, always drawing inspiration from life experiences, music, culture, and current events. Staying up-to-date with trends and data is crucial, but the most important aspect is making the content personal and authentic.

I have produced, written, collaborated, and edited all the series mentioned below, showcasing my multifaceted skills in content creation.

Tools and Platforms

To bring my ideas to life, I utilize a range of tools, including Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Canva, Hootsuite, Hubspot, Buffer, Mailchimp, ChatGPT, and Midjourney. My content has been published across various platforms such as Instagram, YouTube, TikTok, Twitter, and Twitch.

Video Series

‍Are You Invited: A trivia show on YouTube about Black History and Black Culture, designed as a fun and creative street trivia game.

The BS Ride: A car podcast on YouTube discussing the daily struggles and triumphs of millennials.

Blinkedin: A day-long virtual event streamed on YouTube Live, featuring top black entrepreneurs, creatives, and professionals from real estate, health and wellness, and gun safety sectors.

In My Zone: A live podcast on Twitch where creators and professionals from various industries share their day-to-day experiences and career growth stories.

Sands vs Food: A YouTube show exploring different black-owned food places in LA, shedding light on diverse culinary creators.

On the Go: A fitness series focused on at-home workouts during the pandemic, providing practical fitness solutions for viewers.

Social Media Content ‍

Sample Platter: This TikTok series educates the masses on hip hop and R&B history, highlighting both old and new samples from the world's favorite artists. Resulting in over 100,000 views on TikTok.

‍Linebacker Zoo: Promotional videos to encourage signups for future camps, along with recap videos highlighting the camp's activities and successes.

Newsletter and Email Campaigns

Zapier Emails: As a talent sourcer at Zapier, I created engaging email campaigns to attract prospective candidates. Utilizing CRM systems like Greenhouse, Gem, and Ashby, I achieved an average open rate of 80% and a reply rate of 35%.

Blink Social Zine: A newsletter designed to keep the community engaged with all things Blink Social, from video series updates to event announcements, sent out via Mailchimp.

‍Linebacker Zoo Campaigns

‍Email campaigns informing about high school football camps, encouraging sign-ups, and providing essential details. These efforts increased sign-ups by 54% in just two months.

Conclusion

My content creation journey has been rich with diverse projects and platforms, each offering unique challenges and opportunities. From video series to email campaigns, I have honed my skills in storytelling, production, and audience engagement. My work is driven by a passion for authentic and impactful content, always aiming to inspire and connect with audiences in meaningful ways.

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